Pavel KrutskoSenior Product Designer

Experience in design6y:0m:20d

Case study 02 — Artchain

Designing trust into art management

A blockchain platform where museums and galleries manage, verify and protect artworks — built for people who are experts in art, not in crypto.

Role
Senior Product Designer, design lead
Scope
Admin, verification, marketplace, design system
Platform
B2B, B2C web app + public marketplace
Status
Live · art-chain.io
Artchain inventory table with artworks and their verification status

01 — Problem

Art records lived on paper and in emails. Provenance was checked by calling previous owners; authentication took days to weeks.

02 — My part

Led design from discovery to delivery: roles and access, business verification, inventory, artwork verification, marketplace, design system.

03 — Outcome

One platform where verification is a structured, auditable workflow — and trust is visible to everyone, down to the buyer.

Context

Art runs on trust — and trust ran on paper.

  1. 01

    Paper certificates

    Losable, forgeable and easy to alter without anyone noticing.

  2. 02

    No single source of truth

    Every gallery and institution kept its own records in its own format.

  3. 03

    Ownership disputes

    Settling who owns a work could take legal proceedings.

The answer to paper: a digital passport
Digital passport of an artwork with provenance and verification history

Users & roles

Three roles, one chain of trust.

01 — Inside the museum

Admin

Invites curators, assigns roles, manages billing and passes business verification.

02 — Inside the museum

Curator

Adds artworks and artists, manages inventory and submits records for verification.

03 — Artchain

Verifier

Reviews submitted records and approves or declines them.

Admin — user management
Admin user management with roles

The core challenge

Security vs. usability.

The blockchain saysPeople needSo the design…
Records are permanent once written.Room for typos, wrong files and second thoughts.Checks, previews and maps data before anything is recorded.
Identity is a wallet address and a hash.To think in artworks, artists and statuses.Leads with the artwork and its status; chain IDs stay available, never in the way.
Every signed action is irreversible.Only the actions their role allows.Shows each role its own actions — nothing it can’t or shouldn’t do.

How I worked

Discovery to delivery, tested where mistakes cost most.

  1. Step 01

    Discovery

    Interviews with gallery and museum staff to map how records, certificates and provenance checks worked before Artchain.

  2. Step 02

    Usability testing

    Moderated sessions on bulk import and verification — the flows where one mistake is hardest to undo.

  3. Step 03

    Design system

    One component library for admin, verification and marketplace, built together with the developers.

Design decisions

Four decisions that kept trust intact.

Decision 01 / 04

Verification lives apart from inventory

Verifiers work from a dedicated request queue. After testing, the full verification history moved into the digital passport — right next to Approve / Decline.

Verifier — requests queue
Verifier request queue

Decision 02 / 04

Interfaces shaped by role

Admins invite people and assign their role. Curators manage inventory, verifiers see only requests — nobody sees an action their role can’t take.

Admin — invite with a role
Admin inviting a user and assigning a role

Decision 03 / 04

Complexity revealed step by step

Bulk import walks through upload → preview → mapping → duplicates, so errors are caught before anything is recorded. Filters keep large collections searchable.

Curator — bulk import
Bulk import with a preview of the uploaded records
Curator — inventory filters
Inventory filters panel

Decision 04 / 04

Access grows with trust

A new museum starts working right away. Level 1 — phone and email — unlocks the product; Level 2 — KYB for the company and KYC for its directors — unlocks blockchain records and the marketplace. Irreversible steps, like transferring ownership, say so before you commit.

Admin — verification levels
Business verification levels
Owner — transfer ownership
Transfer ownership confirmation warning that the step is irreversible

Where trust pays off

Buyers see the proof, not the process.

Everything verified behind the scenes surfaces on the artwork as a trust signal.

Buyer — all artworks
Marketplace grid of artworks
Buyer — artwork detail
Artwork detail page in the marketplace on a phone

Design system

One language for three environments.

A shared component library keeps admin, verification and marketplace consistent — tables, forms, statuses and filters behave the same everywhere.

Components — forms, selects, date pickers, validation states
Component sheet with form fields, selects, date pickers and validation states

Outcome

A structured chain of trust — live in production.

  1. 01

    Verification became a workflow

    Authentication moved from emails and calls to an auditable flow, with history in every passport.

  2. 02

    Roles made mistakes harder

    Each person gets only the actions they are responsible for, so critical errors are harder to make.

  3. 03

    Trust became visible

    Verified provenance reaches buyers as a clear signal on every artwork.